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Creative Brief
Creative Brief
Give us the essentials so we can make work that actually works.
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Your name
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Email
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Phone
Company
Company is required.
Website
Project name
Project overview
Overview helps us not guess. Please add it.
Primary objectives
Brand awareness
Site traffic
Lead gen
Sales
Retention
Other
Key metrics / KPIs
What does success look like?
Target audience
We need to know who will see this.
Customer insights
Competitors
Deliverables
Static ads
Video
Social posts
Landing page
Email
Display banners
Other
Video details
Duration
Orientation
Select
Vertical 9:16
Square 1:1
Landscape 16:9
Display banner sizes
300×250
300×600
728×90
160×600
320×50
Social platforms
Facebook
Instagram
TikTok
YouTube
LinkedIn
X
Media channels
Brand guidelines URL
Upload brand files
Logos, fonts, color refs
Tone of voice
Select
Bold
Playful
Premium
Friendly
Technical
Corporate
Mandatory elements
Key messages
Primary call to action
Please add a clear CTA.
Offer or promo
Assets you can provide
Images, footage, product shots, copy docs
References / inspiration links
Final delivery date
Delivery date helps us schedule humans.
Key milestones
Budget (AUD)
Budget helps scope properly.
Decision-makers
Approval process
Specs & formats
Accessibility requirements
Constraints & no-go zones
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